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Our Work
Case Studies & Projects in Strategy, Marketing & Leadership
We don’t just amplify impact, we help shape it
We’re proud to partner with organizations based in Canada, USA and in Europe that are challenging the status quo such as nonprofits, startups, B Corps, and bold leaders working to build a better future.
How We Help Organizations Grow With Clarity & Integrity
Here’s a glimpse into how we’ve supported purpose-led teams to grow with clarity, communicate with integrity, and lead with intention. Much of our work is highly strategic and confidential, so what you see here is just a small sample of the stories we’re able to share.
Case Studies – Success Stories From Canada, USA & Europe
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Projects – Creative & Strategic Work Across Sectors
Projects – Creative & Strategic Work Across Sectors
Stay Cool PEI — Extreme Heat Awareness Campaign (2024)
The task: Support Scout in delivering a province-wide public awareness campaign on the risks of extreme heat for vulnerable populations in Prince Edward Island.
Visual Identity Refresh for Environmental Engagement (2024)
The task: Following a full brand repositioning, Scout needed a refreshed visual identity to reflect its modern, national leadership role in environmental health engagement.
Breathe Easy — Indoor Air Quality Public Health Campaign (2023)
The task: Help Scout deliver a public health campaign on indoor air quality and radon exposure risks.
PEI Resilient Homes — Climate Preparedness Visual Campaign (2025)
The task: Bring Scout’s Resilient Homes PEI program to life visually for its mostly-digital outreach campaign.
Website Relaunch for Antarctic
Conservation (2026)
The task: Modernize Oceanites' website to better reflect their scientific leadership, improve donor engagement, and provide a stronger foundation for program visibility and conversion.
Brand Refresh for a Distinctive
Conservation Identity (2025)
The task: Refresh Oceanites' visual identity to create a more modern, polished look that differentiates them from the sea of blue-and-green aesthetic that dominates the environmental sector.
Turning Environmental Data
into Visual Storytelling
(2024, 2025)
The task: Transform Oceanites' 2024 & 2025 annual reports content into visually engaging publications that reflect their legacy in Antarctic research and their mission to inspire climate action.
Social Media System & Ongoing
Channel Management (2025)
The task: Build a consistent, manageable social media presence that grows visibility for Oceanites' mission and programs — including the Adopt a Colony initiative — without overwhelming a lean internal team.
Social Media
Playbook & Team Training Program
(2024)
The task: Provide the Multitest team with the strategy, tools, and skills to independently manage and grow their social media presence.
Website Relaunch for Service
Continuity (2025)
The task: Relaunch Multitest’s website after the sudden loss of their previous site, aligning the new build with their refreshed brand identity.
Brand Refresh &
Collateral for Competitive Positioning
(2024)
The task: Update Gestenv’s brand identity to resonate with both French and English-speaking audiences and stand out in a competitive market.
Bilingual,
Conversion-Focused Website Redesign
(2024)
The task: Redesign Gestenv’s website to better communicate their expertise, improve user experience, and increase conversions.
Social Media
Capacity Building & Content System
(2026)
The task: Equip Gestenv NG2's internal team with the strategy, tools, content, and training to independently manage their social media presence with confidence and consistency.
Stay Cool PEI — Extreme Heat Awareness Campaign (2024)
The task: Support Scout in delivering a province-wide public awareness campaign on the risks of extreme heat for vulnerable populations in Prince Edward Island.
Visual Identity Refresh for Environmental Engagement (2024)
The task: Following a full brand repositioning, Scout needed a refreshed visual identity to reflect its modern, national leadership role in environmental health engagement.
Breathe Easy — Indoor Air Quality Public Health Campaign (2023)
The task: Help Scout deliver a public health campaign on indoor air quality and radon exposure risks.
PEI Resilient Homes — Climate Preparedness Visual Campaign (2025)
The task: Bring Scout’s Resilient Homes PEI program to life visually for its mostly-digital outreach campaign.
Holiday Giving — Year-End Fundraising Campaign (2023)
The task: Design and execute Batshaw’s 2023 holiday fundraising campaign to engage current donors, attract new supporters, and boost year-end contributions.
Stay Cool PEI — Extreme Heat Awareness Campaign (2024)
The task: Support Scout in delivering a province-wide public awareness campaign on the risks of extreme heat for vulnerable populations in Prince Edward Island.
Visual Identity Refresh for Environmental Engagement (2024)
The task: Following a full brand repositioning, Scout needed a refreshed visual identity to reflect its modern, national leadership role in environmental health engagement.
Breathe Easy — Indoor Air Quality Public Health Campaign (2023)
The task: Help Scout deliver a public health campaign on indoor air quality and radon exposure risks.
PEI Resilient Homes — Climate Preparedness Visual Campaign (2025)
The task: Bring Scout’s Resilient Homes PEI program to life visually for its mostly-digital outreach campaign.
Website Relaunch for Antarctic Conservation (2026)
The task: Modernize Oceanites’ website to better reflect their scientific leadership, improve donor engagement, and provide a stronger foundation for program visibility and conversion.
Brand Refresh for a Distinctive Conservation Identity (2025)
The task: Refresh Oceanites’ visual identity to create a more modern, polished look that differentiates them from the sea of blue-and-green aesthetic that dominates the environmental sector.
Turning Environmental Data into Visual Storytelling (2024, 2025)
The task: Transform Oceanites’ 2024 & 2025 annual report content into visually engaging publications that reflect their legacy in Antarctic research and their mission to inspire climate action.
Social Media System & Ongoing Channel Management (2025)
The task: Build a consistent, manageable social media presence that grows visibility for Oceanites’ mission and programs — including the Adopt a Colony initiative — without overwhelming a lean internal team.
Social Media Capacity Building & Content System (2026)
The task: Equip Gestenv NG2’s internal team with the strategy, tools, content, and training to independently manage their social media presence with confidence and consistency.
Website Relaunch for Service Continuity (2025)
The task: Relaunch Multitest’s website after the sudden loss of their previous site, aligning the new build with their refreshed brand identity.
Brand Refresh & Collateral for Competitive Positioning (2024)
The task: Refresh Gestenv NG2’s brand identity to better connect with both French- and English-speaking audiences while strengthening its competitive positioning within the environmental consulting industry.
Bilingual, Conversion-Focused Website Redesign (2024)
The task: Redesign Gestenv’s website to better communicate their expertise, improve user experience, and increase conversions.
Social Media Capacity Building & Content System (2026)
The task: Equip Gestenv NG2’s internal team with the strategy, tools, content, and training to independently manage their social media presence with confidence and consistency.
Why We Share Our Work
Every project comes with its own challenges. We share these case studies to show how we approach them, the decisions we make along the way, and how the work comes together. They give you a closer look at our process and what it’s like to work with Probity.
These examples highlight how we’ve helped mission-driven organizations across Canada, the USA, and Europe strengthen their impact, clarify their message, and grow sustainably. Each story is proof that with the right approach, transformation is not only achievable, it’s inevitable.
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