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Projects – Creative & Strategic Work Across Sectors
Stay Cool PEI — Extreme Heat Awareness Campaign (2024)
The task: Support Scout in delivering a province-wide public awareness campaign on the risks of extreme heat for vulnerable populations in Prince Edward Island.
Visual Identity Refresh for Environmental Engagement (2024)
The task: Following a full brand repositioning, Scout needed a refreshed visual identity to reflect its modern, national leadership role in environmental health engagement.
Breathe Easy — Indoor Air Quality Public Health Campaign (2023)
The task: Help Scout deliver a public health campaign on indoor air quality and radon exposure risks.
PEI Resilient Homes — Climate Preparedness Visual Campaign (2025)
The task: Bring Scout’s Resilient Homes PEI program to life visually for its mostly-digital outreach campaign.
Holiday Giving — Year-End Fundraising Campaign (2023)
The task: Design and execute Batshaw’s 2023 holiday fundraising campaign to engage current donors, attract new supporters, and boost year-end contributions.
Our Work
Case Studies & Projects in Strategy, Marketing & Leadership
We don’t just amplify impact, we help shape it
We’re proud to partner with organizations based in Canada, USA and in Europe that are challenging the status quo such as nonprofits, startups, B Corps, and bold leaders working to build a better future.
How We Help Organizations Grow With Clarity & Integrity
Here’s a glimpse into how we’ve supported purpose-led teams to grow with clarity, communicate with integrity, and lead with intention. Much of our work is highly strategic and confidential, so what you see here is just a small sample of the stories we’re able to share.
Why We Share Our Work
We share our work to demonstrate what’s possible when strategy, marketing, and leadership align with purpose. Much of our work is highly strategic and confidential, so what you see here is just a small sample of the stories we’re able to share.
These examples highlight how we’ve helped mission-driven organizations across Canada, the USA, and Europe strengthen their impact, clarify their message, and grow sustainably. Each story is proof that with the right approach, transformation is not only achievable, it’s inevitable.
Case Studies – Success Stories From Canada, USA & Europe
Scout Environmental - Repositioning for the Future
Batshaw Youth and Family Centres - Building a Cohesive Brand to Strengthen Community Trust
Whale Seeker - Effective Communication for the Ocean Innovation Sector
Visual Identity Refresh for Community Trust (2025)
The task: Modernize Batshaw’s visual identity to align with its new strategic direction and strengthen trust with donors, partners, and the community.
Marine Innovation Brand Visual Guidelines (2021)
The task: Establish a consistent, professional visual identity to support Whale Seeker’s growth in the marine technology sector.
Visual Identity for Circular Economy Ocean Initiative (2021)
The task: Help Scout deliver a public health campaign on indoor air quality and radon exposure risks.
PEI Resilient Homes — Climate Preparedness Visual Campaign (2025)
The task: Create an impactful visual identity for a new non-profit tackling ghost fishing gear through circular economy solutions, balancing industry symbolism with a distinct look that stands out in the ocean innovation space.
Ocean Innovation Messaging & Brand Guide (2022)
The task: Create a consistent, compelling voice for eOceans’ global launch in the ocean innovation space.
User-Friendly Web App & Website for Marine Data Reporting (2022)
The task: Redesign eOceans’ website and web app to improve user experience for individuals reporting ocean data, while adding features to attract teams and businesses.
Launch-Ready Content Strategy for Ocean Engagement (2022)
The task: Develop a launch-ready content strategy to raise awareness, engage audiences, and drive traffic to eOceans’ platform.
Social Media Playbook & Team Training Program (2024)
The task: Provide the Multitest team with the strategy, tools, and skills to independently manage and grow their social media presence.
Website Relaunch for Service Continuity (2025)
The task: Relaunch Multitest’s website after the sudden loss of their previous site, aligning the new build with their refreshed brand identity.
Localized Content Strategy for Quebec Market Entry (2024)
The task: Create a Quebec-specific content strategy to support Windmill’s expansion into the province and connect authentically with newcomers and partners.
Brand Refresh & Collateral for Competitive Positioning (2024)
The task: Update Gestenv’s brand identity to resonate with both French and English-speaking audiences and stand out in a competitive market.
Bilingual, Conversion-Focused Website Redesign (2024)
The task: Redesign Gestenv’s website to better communicate their expertise, improve user experience, and increase conversions.
Certification Launch — Multi-Platform Digital Campaign (2023)
The task: Support the launch of She Mark’s new certification in March 2023 with a high-impact social media campaign to complement PR efforts and generate excitement.
Full Brand System & Guide for Sustainable Agriculture (2024)
The task: Expand on an existing logo to create a complete brand system that reflects Two Sisters Farms’ values, story, and vision, while providing practical tools for consistent use across all touchpoints.
Marketing Masterclass for Early-Stage Startups (2025)
The task: Design and deliver an interactive marketing masterclass for early-stage AI and tech startups at MILA, providing practical tools to help them build effective, values-driven marketing foundations.
Turning Environmental Data into Visual Storytelling (2024)
The task: Transform Oceanites’ 2024 annual report content into a visually engaging publication that reflects their legacy in Antarctic research and their mission to inspire climate action.
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