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Project: Brand Refresh & Collateral for Competitive Positioning (2024)

GestenvNg2-brand.jpg
Oak Barrels
Mountain View
Mountain View
Winter

The Ask

Refresh Gestenv NG2's brand identity to better connect with both French- and English-speaking audiences while strengthening its competitive positioning within the environmental consulting industry.

Our Brand Identity Approach

Conducted a comprehensive visual identity audit and competitor analysis.

Modernized the logo, typography, and colour palette to create a more contemporary and professional image.

Redesigned key marketing collateral, including business cards, PowerPoint templates, LinkedIn assets, and corporate stationery.

Produced comprehensive brand guidelines to ensure consistency across every communication channel.

Outcome

The refreshed visual identity strengthened brand recognition, increased credibility, and created a cohesive brand experience across digital, print, and social media platforms.

GestenvNg2-brand.jpg
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