Our Impact:
Purpose-Led Business Growth & Sustainability in Canada, USA & Europe
We don’t just talk impact, we build it into everything we do!
At Probity Strategies, we believe business should be a force for good, and we’re committed to walking that talk every step of the way.
As a women-led, B Corp Certified consultancy, we’ve built social and environmental responsibility into every part of our business: from who we work with to how we spend, how we hire, and how we show up in our communities.
At Probity, sustainability isn’t a buzzword, it’s a shared responsibility. We hold ourselves accountable through a growing set of internal KPIs.
99.4% revenue
from purpose-driven organizations. We choose clients whose work makes a difference.
10% of our time to pro bono work
(5.3% of total revenue). Giving back is built into how we operate.
$3,500 in B Corp discounts.
Supporting our fellow B Corps to grow their impact.
90% of suppliers were equity-deserving
82% of expenses stayed in Canada. We invest in diverse, local partnerships.
Our Commitments
Certified B Corp business in Montreal and global
We’re proud to be part of a global movement of businesses using profit as a force for good. Our certification holds us accountable across every area of our business: from governance to community engagement, employee wellbeing, and environmental stewardship.
We’re not just certified, we actively support the B Corp community.
We offer a 10% discount on all services for fellow B Corps as part of our commitment to building a more sustainable, inclusive economy together.
Giving Back
Time is one of our greatest resources, that’s why we donate 5% of our time to help registered charities and nonprofit organizations. These partnerships are designed to support purpose-driven teams that might not otherwise have access to strategic guidance, marketing support, or communications expertise.
We’re proud to support and collaborate with organizations making a real difference. From strategic coaching to hands-on marketing support, we’ve partnered with nonprofits and community initiatives through our pro bono program.
Here are just a few of the organizations
we’ve had the privilege to support:
Corporate Allyship
We believe inclusive businesses are better businesses. That’s why our commitment to justice, equity, diversity, and inclusion extends far beyond checkboxes, it shapes who we hire, how we lead, and who we partner with.
1
Inclusive hiring & diverse supplier relationships
2
Board & community participation with equity-centered organizations
3
Partnerships that amplify underrepresented voices
We don’t claim to be perfect, but we’re committed to learning, growing, and using our platform to uplift others.
Aligning with the United Nations Sustainable Development Goals (SDGs)
At Probity…
We are proudly women-led and actively work to uplift women entrepreneurs through mentorship, coaching, and partnerships with organizations like The Forum and Coralus. Internally, we offer flexible schedules, remote-first culture, and a workplace where every team member can thrive personally and professionally.At Probity…
We embed sustainable growth into everything we do, not just for clients, but in our own operations. Our team is paid at or above a living wage, given access to continuous learning opportunities, and supported in building a meaningful career in values-driven work.At Probity…
From pro bono hours and discounted services to inclusive hiring and supplier diversity, we work to reduce systemic barriers in marketing and business.At Probity…
We’re mindful of how we operate: reducing waste, choosing ethical vendors, and supporting clients who are leading the way in circularity, low-carbon innovation, and sustainable product development. Internally, we promote conscious consumption from design to delivery.At Probity…
We actively seek partnerships with organizations that put climate at the heart of their mission whether it’s marine conservation, clean tech, or climate communications. We also take steps to reduce our own footprint and support responsible choices within our team.At Probity…
We believe collaboration is one of the most powerful tools for change. From giving 5% of our time to registered charities and non-profits, to offering a 10% discount to B Corps, we intentionally invest in building strong ecosystems that move us closer to collective progress.