Case Study
Gestenv NG2 — Brand Strategy, Bilingual Website Design & Digital Growth for an Environmental Consulting Firm
The Client
Gestenv NG2 is a leading environmental consulting firm in Quebec, specializing in environmental assessments and technical expertise for public and private sector clients.
With an established reputation among French-speaking audiences, the company was ready to expand its reach by strengthening its appeal to English-speaking markets, modernizing its brand, and improving its digital presence to support continued business growth.
The Challenge of Standing Out in a Competitive Environmental Consulting Market
Although Gestenv NG2 had built a strong reputation through its expertise, its brand identity, marketing materials, and website no longer reflected the quality of its services or differentiated the company from competitors.
As the environmental consulting industry became increasingly competitive, Gestenv needed a stronger brand experience that would build trust with both French- and English-speaking audiences while improving conversions online.
To support its next stage of growth, the organization needed to:
01
Modernize its brand identity while maintaining credibility.
02
Create professional marketing collateral that reflects its expertise.
03
Develop a bilingual website optimized for user experience, SEO, accessibility, and conversion.
04
Ensure compliance with Quebec's Law 25 while strengthening its digital presence.
Our Brand Strategy & Digital Transformation Approach
Modernizing the Brand Identity
We began by conducting a comprehensive brand audit to evaluate Gestenv's visual identity and competitive positioning.
The logo, typography, colour palette, and brand standards were refreshed to create a more contemporary, professional identity while preserving the credibility the company had built over many years.
Creating Consistent Marketing Assets
A strong brand extends beyond a logo.
We redesigned key marketing collateral, including business cards, PowerPoint templates, LinkedIn assets, and corporate stationery, to ensure every client touchpoint reflected the company's renewed positioning and professional expertise.
Designing a Bilingual Website Built for Growth
To strengthen Gestenv's digital presence, we completely redesigned the website with a focus on user experience, accessibility, search engine optimization, and lead generation.
The bilingual WordPress website included SEO-optimized content, intuitive navigation, responsive design, and compliance with Quebec's Law 25, creating a platform designed to support long-term business growth.
Social Media Capacity Building
Developed a platform-specific strategy, built a ready-to-publish content suite and evergreen video content bank, and delivered training and a repeatable workflow so the internal team can manage channels independently.
The Results: Strengthening Brand Recognition & Digital Performance
A More Distinctive Brand Identity
Gestenv now benefits from a modern, professional visual identity that better reflects its expertise while creating stronger recognition across every communication channel.
A Bilingual Website Designed to Convert
The redesigned bilingual website improved navigation, strengthened trust, increased visibility in search engines, and created a better experience for both French- and English-speaking audiences.
Marketing Tools That Support Business Growth
Consistent branding across digital and print materials strengthened the company's credibility while providing practical tools that support client acquisition and long-term marketing efforts.
Key Takeaways for Brand Modernization & Digital Growth
Standing out in a competitive market requires more than technical expertise, it requires a brand that communicates expertise before a conversation even begins.
By combining brand strategy, visual identity, bilingual website design, SEO, and digital marketing, we helped Gestenv NG2 modernize its market presence, strengthen trust with new audiences, and build a scalable foundation for continued growth.
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