Project: Social Media Playbook & Team Training Program (2024)

Client

Multitest

Type

Content Strategy & Internal Marketing Training

Audited existing content performance and communication workflows.

Expanded the existing visual identity through a practical mini brand guide.

Developed a channel-specific social media strategy and one-month editorial calendar.

Created an anniversary campaign strategy with branded assets.

Designed editable Canva templates for efficient content production.

Delivered customized workshops and hands-on team training.

Multitest

Outcome

Multitest gained a confident, self-sufficient marketing team equipped with practical strategies, branded templates, and the knowledge needed to consistently produce high-quality communications.

Explore the Social Media Playbook & Training Project

Our Internal Marketing Approach

The Ask

Equip the Multitest team with the strategy, marketing tools, and training needed to independently manage and grow their social media presence.