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Visual Identity Refresh for Environmental Engagement (2024)
The Ask
Following a full brand repositioning, Scout needed a refreshed visual identity to reflect its modern, national leadership role in environmental health engagement in Canada.
Our Approach
Conducted a visual audit and extensive competitor research to guide design decisions.
Updated logo, colour palette, and typography to create a contemporary yet approachable look.
Conducted stakeholder feedback sessions to ensure the identity resonated with audiences.
Produced comprehensive brand guidelines for consistent implementation across all materials.
Outcome
Scout’s refreshed identity became the visual anchor for future campaigns and communications, ensuring every touchpoint reinforced their strategic direction.
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