About Probity Strategies: B Corp Certified Strategy, Ethical Marketing & Leadership Coaching in Montreal, Quebec & across Canada
Who We Are
A Purpose-Driven Consultancy Serving Quebec & Canada
Founded in 2021 as a boutique marketing agency, we support values-aligned teams with strategic planning, ethical marketing, and leadership development because we believe how you grow matters just as much as how fast you grow. That’s why we partner with organizations committed to making a positive difference in their communities, whether in Montreal, Quebec City, Toronto, Vancouver, or beyond.
We believe in doing business differently
Probity Strategies is a B Corp Certified consultancy based in Montreal and serving clients across Quebec and Canada. We help purpose-led organizations including non-profits, social enterprises, and value-driven businesses grow sustainably through strategic planning, ethical marketing, and leadership coaching.
Meet the Probity Strategies Team across Canada
We’re a small but mighty team of strategists, marketers, coaches, and creatives united by a shared belief in doing meaningful work with people who care.
Marcela Quintero Aguirre Founder & CEO (Montreal, QC)
Bisma Ansari
Business Strategy Advisor (Montreal, QC)
Klaudia Gasecka
Digital Marketing Manager (Montreal, QC)
Christina Gancz
Graphic Designer & Web Developer (Montreal, QC)
Georges Harb
SEO Expert (Montreal, QC)
Tanya Solari
Copywriter & Certified Translator (Montreal, QC)
Kiki Kolakowski
Graphic Designer (USA)
Gavin Seal
Film Director, Producer & Writer (Montreal, QC)
Born from Purpose.
Built on Integrity.
Our Story
After a decade in corporate marketing in Montreal for Mattel, our founder saw a disconnect: incredible mission-driven organizations doing world-changing work, yet lacking the strategic and communications support to scale effectively. She launched Probity to fill that gap.
What began as Probity Marketing is now Probity Strategies—a consultancy helping organizations think bigger, grow smarter, and lead with heart. We work with non-profits, startups, B Corps, social enterprises, and bold teams inside established orgs,anyone ready to align their impact with intention in Montreal, Quebec, Toronto, and across Canada.
Our Name and What It Means: Probity as a
Guiding Principle
We chose our name on purpose, because it reflects the way we work: with integrity, care, and a belief that business should be a force for good.
To us, probity means transparency in our process, respect in our partnerships, and accountability in everything we do.
Our Core Values: The Foundation of Every Collaboration
We don’t do cookie-cutter. Every collaboration starts with listening, curiosity, and clarity. We tailor our approach to fit your structure, stage, and goals, and walk alongside you to help turn vision into action.
You get a team that’s thoughtful, strategic, and invested in your mission. We ask good questions, give honest advice, and make sure the work always reflects your values.
Transparency and Respect
We lead with clarity and build trust through open, honest partnerships. We believe in saying what we mean, and keeping it real.
Thoughtful, Strategic Collaboration
We approach every engagement with curiosity, insight, and a desire to co-create. We’re your partner, not just your vendor.
Equity and Inclusion
As a women-led, B Corp Certified company, we actively integrate inclusive practices: from hiring to mentorship to how we build our team culture.
Purpose and Sustainability
We work exclusively with impact-driven organizations and support clients in aligning their business with long-term, values-led growth. We believe in progress over perfection.
Our Approach:
Fit, Impact, and Value
We believe that for collaborations to be successful, 3 criteria must be met:
We share the same values, and we can elevate each other.
Fit – Shared Values & Local Partnerships
1
Your company has a purpose beyond profitability or is in the process of finding one.
Impact – Purpose Beyond Profitability
2
We create value by delivering measurable results and strategic clarity for teams across Quebec and Canada.
Value – Driving Meaningful Growth for Canadian Organizations
3