Project: Social Media System & Ongoing Channel Management (2025)
Client
The Ask
Build a consistent and manageable social media presence that increases visibility for Oceanites’ Antarctic conservation mission and programs, including the Adopt a Colony initiative, without overwhelming a lean internal team.
Our Social Media Strategy & Management Approach
Developed a social media strategy with platform-specific guidelines for visual content, captions, messaging, and posting cadence.
Created a branded social media template library to maintain visual consistency across organic content, programs, and campaigns.
Built a rolling content calendar to streamline content planning and help the team maintain a consistent publishing schedule.
Provided ongoing content creation, scheduling, and channel management to maintain momentum and audience engagement over time.
Integrated Oceanites’ Antarctic research, conservation programs, and Adopt a Colony initiative into the content strategy to strengthen awareness across priority audiences.
Outcome
Oceanites gained a structured and sustainable social media system that strengthened its digital presence, increased visibility for its conservation work and programs, and supported ongoing donor engagement. With a repeatable content framework and ongoing channel management, the organization can maintain a consistent social media presence without placing an unsustainable workload on its internal team.