Breathe Easy — Indoor Air Quality Public Health Campaign (2023)

Client

Scout Environmental

Type

Campaign Strategy & PR

Our Approach

Built a communications and outreach strategy for the campaign.

Collaborated on key messaging and educational materials for diverse audiences.

Designed supporting graphics and print materials to simplify technical information.

Provided PR guidance and crafted press releases to amplify campaign reach.

Outcome

The campaign generated province-wide engagement and media coverage in Canada, encouraging residents to test and improve indoor air quality, especially during winter months.

Scout Environmental

The Ask

Help Scout deliver a public health campaign in Canada focused on indoor air quality and radon exposure risks.