Social Media Capacity Building & Content System (2026)
Our Social Media & Content Strategy Approach
Audited existing social media channels and defined platform-specific objectives, target audiences, and content priorities.
Developed a social media strategy covering content pillars, tone of voice, messaging guidelines, posting cadence, and performance indicators.
Created eight ready-to-publish social media posts, including copy and visuals, for immediate use and as examples for future internal content creation.
Outcome
Gestenv NG2 gained a complete social media content system and repeatable workflow that enabled its internal team to plan, create, and manage on-brand content independently. With reusable templates, ready-to-publish content, video assets, and practical training, the team can maintain a consistent social media presence without ongoing external support.
Produced an evergreen video content library with more than eight modular clips covering brand storytelling, workplace culture, and educational content for ongoing use across social media platforms.
Delivered editable Canva templates, caption frameworks, and content repurposing guidelines to streamline day-to-day content creation.
Facilitated hands-on social media training and a structured handover covering content planning, creation, approval, scheduling, and performance analysis.
The Ask
Equip Gestenv NG2’s internal team with a clear social media strategy, content tools, and practical training to independently manage their social media presence with consistency and confidence.