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Purpose-Led Strategy, Ethical Marketing & Leadership Coaching in Quebec & Across Canada
Helping Purpose-Led Organizations Grow in Montreal, Quebec, and Across Canada
From vision to action. The Canadian-based team you can count on!
Probity Strategies is a B Corp Certified marketing, strategy and coaching company in Canada and we help purpose-driven organizations turn their vision into reality.
Based in Montreal and serving organizations across Canada, United States of America and Europe, Probity Strategies partners with mission-led teams to grow sustainably, communicate authentically, and lead with clarity. Through our unique blend of business strategy, ethical marketing, and leadership coaching , we deliver measurable growth with integrity, because we believe business can be a force for good.
Whether you are launching a new initiative, scaling your operations, or navigating a complex leadership transition, our team meets you where you are and builds a tailored plan to move you forward.
OUR CLIENTS
We believe every client is a valuable long-term partner.
OUR CLIENTS
We believe every client is a valuable long-term partner.
OUR CLIENTS
We believe every client is a valuable long-term partner.
We help purpose-driven organizations turn their vision into reality.
Based in Montreal and serving organizations across Canada, United States of America and Europe, Probity Strategies partners with mission-led teams to grow sustainably, communicate authentically, and lead with clarity. Through our unique blend of business strategy, ethical marketing, and leadership coaching , we deliver measurable growth with integrity, because we believe business can be a force for good.
Whether you are launching a new initiative, scaling your operations, or navigating a complex leadership transition, our team meets you where you are and builds a tailored plan to move you forward.
Business Growth Strategy in Quebec & Canada
From vision to actionable plan tailored for Canadian organizations
We work closely with non-profits, B Corps, social enterprises, and mission-led businesses to align your purpose with a practical growth plan. From stakeholder mapping in Montreal to expansion strategies across Canada, we design a clear roadmap that turns big ideas into achievable milestones.
Our 3 Core Services for Impact-Driven Teams
Ethical Marketing Services in Montreal & Nationwide
Messaging that connects. Campaigns that resonate.
Communications that reflect who you really are. We craft marketing campaigns that reflect your values, speak directly to your audience, and build trust in your brand. Whether you’re targeting local communities in Quebec or expanding to Canada wide and international markets.
Leadership Coaching for Purpose-Driven Leaders
Supporting the people behind the mission
Behind every great organization is a great leadership team. We offer coaching for founders, executives, and emerging leaders to help navigate transitions, strengthen decision-making, and foster a values-driven workplace culture. Our clients say this investment in leadership is one of their highest returns.
Why do organizations across Canada choose Probity Strategies?
Strategic by design
We build strategies rooted in research, insights, and measurable goals. No guesswork. No Fluff. Just thoughtful plans built to move your mission forward.
Integrated
expertise: strategy,
marketing &
coaching for the
Canadian market
Instead of juggling multiple agencies, you get a unified partner that connects your business growth plan, marketing approach, and leadership development into one seamless process.
Purpose-aligned
and B Corp
Certified in Canada
We walk our talk. As a certified B Corp, we work exclusively with organizations striving to create positive impact, whether they’re just starting or scaling big.
Tailored, not
templated, for
every stage of
growth
We design custom approaches based on your audience, stage, and structure, because no two impact journeys are the same.
Trusted by Clients in Canada, USA, and Europe.
We partner with organizations that want to change the status quo.
Our clients are disruptors, innovative, purpose-driven, and honest organizations committed to more than profit. They represent a diverse range of industries, from environmental groups and tech innovators to non-profits and B Corps across Montreal, Quebec City, Toronto, and beyond.
What Leaders in Montreal, Toronto, Paris and Beyond Say
“You can trust Marcela and the Probity team to deliver. They have become an invaluable partner to our organization in the past year of working together. Strategy informs great work, everything is delivered on time, the work always surpasses expectations, and communication is crystal clear throughout. I cannot recommend Marcela and her team enough.”
— Stephane Bigue – Manyways (Toronto, ON)
"Probity has been an invaluable partner in shaping and communicating Wisear’s vision. Their profound understanding of our unique needs, coupled with a genuine commitment to amplifying our message, sets them apart. Probity’s dedication to promoting companies like Wisear, striving to create a positive impact on society and innovation, is truly commendable.
— Yacine Achiakh – Wisear (Paris, France)
“It is a real pleasure to work with Probity. Marcela and her team are dedicated, passionate, and skilled professionals - they take the time to really understand each of their clients’ unique needs and interests. As a small (but mighty) environmental not-for-profit, we have to be resourceful and adaptable when delivering programs. Probity has helped amplify our impact by providing strategic, insightful, custom communications tools. All delivered on time and on budget, and with a smile!”
— Catherine Wood – Scout Environmental (Toronto, ON)
"Working with Marcela and the Probity team has exceeded all of my expectations and made a positive impact on my business. Their attention to understanding my company’s needs and deeply caring about how our message is communicated visually and verbally is impressive. They are diligent, honest, proactive, and innovative. They meet all deadlines and are transparent. Their dedication to their mission of amplifying companies that are making a positive impact on society and the environment separates them from the crowd in the best of ways."
— Emily Charry Tissier – Whale Seeker Inc. (Montreal, QC)
Walking the Talk – Our Impact Across Canada
We’re proud to be a certified B Corp!
We donate 5% of our working hours to registered charities and non-profits in Quebec and across Canada, ensuring organizations without access to strategic support can still benefit from expert guidance.
Supporting Women-Led, Climate-Forward & Equity-Driven Canadian Partners
Our supplier network prioritizes women-led enterprises, environmental innovators, and equity-driven organizations, amplifying their positive impact.
We’re not perfect, but we’re committed to progress.
We know the journey to impact is ongoing. We embrace a mindset of learning, adapting, and improving in everything we do.
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