Project: Brand Refresh for a Distinctive Conservation Identity (2025)
Client
Type
Visual Identity Refresh & Brand Guidelines
Pro bono project
The Ask
Refresh Oceanites’ visual identity to create a more modern and distinctive brand while differentiating the organization from the blue-and-green visual conventions commonly used across the environmental and conservation sectors.
Our Conservation Brand & Visual Identity Approach
Retained Oceanites’ existing logo while developing a more intentional and comprehensive visual identity system around it.
Expanded the existing colour palette with accent colours to create greater distinction from common environmental and conservation branding.
Refreshed the typography to modernize the brand and improve visual consistency across digital and print communications.
Developed comprehensive brand guidelines to give Oceanites’ internal team a practical framework for applying the visual identity consistently across all materials.
Outcome
Oceanites gained a more distinctive and consistent visual identity that strengthens brand recognition within the conservation sector while preserving the equity of its existing logo. The new visual system and brand guidelines also give the internal team a clear foundation for maintaining consistency across digital, print, fundraising, and organizational communications.