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Project: Digital Fundraising Campaign — Print to Digital (2025)
Our Field Communications Approach
The Ask
Modernize Oceanites’ year-end fundraising outreach by transitioning from a print-heavy model to a digital-first fundraising campaign that was easier to track, more accessible for donors, and better suited to long-term donor engagement.
Designed a refreshed holiday postcard with embedded QR codes linking directly to the donation page, connecting physical outreach with digital giving.
Developed fundraising campaign messaging that connected Oceanites’ Antarctic research and conservation work to the urgency of year-end giving.
Created a streamlined donor experience designed to reduce friction, measure engagement, and provide a scalable foundation for future digital fundraising campaigns.
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