Case Study
Batshaw Youth and Family Centres — Nonprofit Brand Strategy & Communications to Strengthen Community Trust
Our Brand Strategy & Communications Approach
The Client
Batshaw Youth and Family Centres is a Montreal-based nonprofit organization dedicated to supporting children, youth, and families through social services, advocacy, and community programs across Quebec.
Following the completion of a multi-year strategic plan, Batshaw was ready to translate its renewed vision into visible impact. Their goal was to build a stronger, more consistent brand identity that reflected their strategic direction while strengthening relationships with families, donors, partners, volunteers, and the community.
Communications Strategy & Content Planning
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Conducted a comprehensive communications audit, identifying strengths, gaps, and opportunities across Batshaw's communication channels.
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Developed a comprehensive communications strategy aligned with the organization's strategic plan.
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Created a digital content strategy for priority channels, including social media objectives, KPIs, content pillars, editorial planning, and publishing schedules.
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Delivered Canva social media templates and a practical Communications Guide, empowering internal teams to create consistent, on-brand communications.
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Produced one month of ready-to-publish social media content, including captions and graphics for Instagram and Facebook.
Brand Identity Refresh & Visual Brand Guidelines
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Conducted a comprehensive brand identity audit to identify opportunities for modernization and stronger brand consistency.
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Refreshed the logo, colour palette, and typography to create a contemporary, trustworthy, and community-focused visual identity.
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Facilitated stakeholder feedback sessions to ensure organizational alignment.
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Developed comprehensive brand guidelines and redesigned key brand assets, including presentation templates, business cards, and letterhead.
Social Media Capacity Building
Developed a platform-specific strategy, built a ready-to-publish content suite and evergreen video content bank, and delivered training and a repeatable workflow so the internal team can manage channels independently.
Brand Strategy
& Communications Results
Consistent Brand Presentation
Batshaw now benefits from a consistent brand presence across digital communications, marketing materials, and all public-facing channels.
Stronger Brand Identity
The refreshed visual identity better reflects Batshaw's mission while strengthening credibility with donors, volunteers, community partners, families, and key stakeholders.
Empowered Internal Teams
Internal teams now have the communication tools, templates, and brand guidelines needed to confidently create consistent, on-brand content without ongoing external support.
Key Takeaways for Nonprofit Brand Strategy
For mission-driven organizations, consistency is more than a design choice, it's the foundation of trust! By aligning Batshaw's brand strategy, communications strategy, visual identity, and content planning, we helped the organization communicate its mission more effectively, strengthen community trust, and build lasting engagement with the people it serves.
Related Projects
Related Projects
Explore the projects that helped bring Batshaw's renewed brand identity and communications strategy to life.
The Brand & Communications Challenge
While Batshaw's mission and programs were well established, its brand identity, communications strategy, and digital presence no longer reflected the organization's evolving vision.
To strengthen community trust and improve stakeholder engagement, they needed to:
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Align their brand identity with updated organizational goals.
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Develop a clear communications strategy that internal teams could confidently implement.
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Strengthen their social media strategy and content planning to better engage donors, volunteers, community partners, and families.