Visual Identity Refresh for Community Trust (2025)
Client
Batshaw Youth and Family Centres
Type
Visual Identity Redesign & Brand Guidelines
Conducted a comprehensive visual identity audit supported by competitor benchmarking and design research.
Evaluated existing brand assets and identified opportunities to strengthen visual consistency.
Refreshed the logo, typography, and colour palette to better reflect Batshaw's mission and values.
Produced comprehensive brand guidelines and redesigned presentation templates, business cards, and letterhead for immediate implementation.
Outcome
The refreshed visual identity established a modern, professional, and recognizable brand presence across every communication channel, strengthening Batshaw's credibility and reinforcing community trust.
.jpg)
Our Brand Identity Approach
The Ask
Modernize Batshaw's brand identity to align with its renewed strategic direction while strengthening community trust, improving brand consistency, and increasing recognition among donors, partners, volunteers, and families.