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Localized Content Strategy for Quebec Market Entry (2024)
Client
Windmill Microlending / Le Moulin Microcredits
Type
Social Media & Content Strategy
The Ask
Create a Quebec-specific content strategy to support Windmill’s expansion into the province and connect authentically with newcomers and partners.
Outcome
A ready-to-use, culturally relevant content strategy that empowered Windmill’s local team to execute with confidence, consistency, and impact.
Built channel recommendations and content themes tailored to Quebec audiences.
Developed a monthly content plan with post concepts, example graphics, and messaging guidelines in both English and French.
Ensured content aligned with localized brand positioning and cultural nuances.
Our Approach
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