Marine Innovation Brand Visual Guidelines (2021)

Client

Whale Seeker

Type

Brand Identity & Visual Brand Guidelines

The Ask

Develop a professional and consistent brand identity that would support Whale Seeker's continued growth within the marine technology and ocean innovation sectors.

Outcome

The new visual identity strengthened Whale Seeker's credibility, improved brand consistency, and created a professional foundation for future communications, business development, and strategic partnerships.

Conducted a comprehensive visual identity audit and reviewed competitor branding across the ocean innovation sector.

Defined logo usage, typography, colour palette, and visual brand elements inspired by marine environments.

Developed comprehensive brand guidelines to ensure consistency across digital communications, presentations, print materials, and partner collaborations.