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Project: Stay Cool PEI - Extreme Heat Awareness Campaign (2024)
Client
Scout Environmental
Type
Campaign Strategy & Creative Execution
The Ask
Support Scout in delivering a province-wide public health awareness campaign in Prince Edward Island on the risks of extreme heat for vulnerable populations.
Our Approach
Developed a communications plan to educate Islanders about health impacts of extreme heat and practical prevention measures.
Created marketing collateral including brochures, posters, and digital ads to reach residents across multiple touchpoints.
Implemented a targeted digital strategy combining paid social media with community outreach.
The Outcome
Increased public awareness of extreme heat risks, with campaign materials used by local health authorities and community organizations across Prince Edward Island.
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